But the one thing missed by the Journal and other media reports is whom Meta is really taking on and that’s Character.ai, incorporated as Character Technologies Inc. The comparison to Snap is an obvious one and introducing AI chatbots is clearly part of Meta’s broader plans to make its services, such as Facebook and Instagram, more appealing to young people. Some 150 million people have used Snap’s AI since its launch. Snap’s version allows users to talk to the AI for recommendations about birthday gift ideas, event plans, dinner recipes and other subjects that may tickle their fancy. Meta is not the first major social media company that has launched AI chatbots. Meta is reportedly planning dozens of AI “personality chatbots,” including one called “Bob the Robot” with “superior intellect, sharp wit, and biting sarcasm,” which is similar to the character Bender from the cartoon series “Futurama.” Meta is also said to be working on a product that allows celebrities and creators to make their own AI chatbots to interact with fans and followers. The bots are said to have “distinct personalities” that drive engagement with users, although some of the bots apparently offer productivity skills support such as assisting with coding or other tasks. The Journal says the generative AIs have been tested internally and are expected to be announced at the Meta Connect Conference on Wednesday, Sept. is reportedly preparing to release artificial intelligence-enabled chatbots as a way to attract young users, according to a report from the Wall Street Journal over the weekend.
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